The branding and marketing of food products determines the success of their sales; therefore, companies want to make the packaging sound healthy, but this isn’t always the case. We must all become educated consumers. “All Natural” doesn’t mean anything at all and is the term is not regulated by the FDA, therefore it can be used freely to make buyers believe that what they are buying has no preservatives or additives. The term “Heart Healthy” has very little to do with whether the food is healthy for your heart. Check the actual ingredients to make sure. Companies are now labeling junk food, “Organic”. This does not mean that the junk food or candy is good for you. “Free Range” does not mean pasture-raised or raised in the wild. It means that animal has seen grass for at least 5 minutes a day, but may be raised in cramped conditions. Beware of these company marketing tricks and don’t pay more for something that actually is not good for you.